Stuart ‘The Brand’ Baggs and the power of LinkedIn
Thursday, December 2nd, 2010I am indebted to Stuart ‘The Brand’ Baggs, rising star of The Apprentice on BBC1 for being the inspiration behind the headline of this post. If you’re not a fan of The Apprentice, click here for more details.
To give you an idea, this David Brent wannabe has uttered ‘Everything I touch turns to sold’ as well as ‘I am not a cliché’
Very entertaining. Anyway, individuals as brands was not something anyone outside celebrity (Jordan) and football (David Beckham) circles considered until recently. But something has changed that, and it is LinkedIn.
Founded in 2003, LinkedIn now has 80 million registered users, 4 million of them in the UK. That is a huge percentage of the professionals in the country.
LinkedIn lets you put up a personal page – a live CV. Mine is here
At the heart of Linked in is the power of the network. To give you an idea, my small network of around 300 connects me to over 7 million professionals around the world, via three hops. Most people are connected to their suppliers, customers, colleagues, school and college friends and people they meet at networking events.
LinkedIn has been welcomed by the recruitment community as it provides many excellent tools to search for candidates and fill vacancies. Jobs are also forwarded around people’s networks, so they reach the right people. In fact at Deminos we now use it as the main method of filling our current vacancies.
So, Linked in provides the best way to promote and build the brand of YOU. When you change jobs you keep your existing network and add more colleagues, suppliers and customers from your new job. And everyone keeps their own contact information up to date, so you can always keep in touch.
I would like to get to know my readers better, so please feel free to link with me now. Near the top right, click on ‘View full profile’ and then ‘Add to your network’. And, if you’re not yet on Linked In now is the perfect time to join.
Regards,
Neil Atkinson
Tel: 020 7870 1090
PS. I look forward to meeting you both virtually and in the real world!

















